How LeadWorks Gives Every Prospect a $5,000 Brand Positioning Strategy Free With Sintra AI

LeadWorks hands every prospective client a Brand Positioning Strategy at no cost. Scott Regan, Managing Partner at LeadWorks, prices that document at $5,000. Giving it away is the whole sales play. Buddy, the Sintra AI Employee for business development, makes producing it at volume feasible.

With Commet, LeadWorks also cut website builds from a month or two to days. Some builds take hours.

Scott runs a five-person, fully remote digital marketing team in the United States. LeadWorks sells SEO, social media, website design and hosting, lead generation, email marketing and campaign strategy. Its strongest vertical is medical aesthetics: plastic surgery, dermatology and med spas.

"Sintra AI saves me 15 to 20 hours every week"
Scott Regan, Managing Partner, LeadWorks

Before Sintra AI: manual drafts and multiple rounds

Scott names speed and scale as the two constraints on LeadWorks. Before Sintra AI, every piece of copy started from a blank page. That covered outreach emails, landing page copy and campaign messaging. Each piece then went through several rounds of refinement. Each round took one hour.

In his market, speed to lead and speed to proposal win the account. Medical aesthetics carries HIPAA-adjacent compliance constraints. HIPAA is the Health Insurance Portability and Accountability Act. Brand voice also has to hold across several client accounts at once.

Out of all the copy work, the Brand Positioning Strategy was among the heaviest. LeadWorks writes one free for every prospective client. Website builds, follow-up emails, and messaging for each specialty competed for the same hours.

How LeadWorks uses Sintra AI as an on-demand specialist bench

Penn, Commet, and Buddy cover copy, website builds, and business development at LeadWorks. Penn writes prospect follow-up emails and outreach messaging. Commet handles website design and development. Buddy supports business development, marketing campaigns, and the Brand Positioning Strategies.

"Sintra AI is like having a bench of specialized team members you can call on instantly."
Scott Regan, Managing Partner, LeadWorks

Scott drops in the audience, the offer, the content tone, the CTA (call to action) and any compliance rules. A usable draft comes back that needs only quick edits.

Asked what surprised him most, Scott named "tone control and variation and staying on brand." Penn writes one message in four tones: direct, warm, humorous and concise. The core message and the CTA stay the same in each. That matters for an agency writing for plastic surgeons, dermatologists and med spas at once.

Results at LeadWorks after Sintra AI

Website design and hosting is one of the services LeadWorks sells. Commet now handles the design, writing and development of those sites. Builds that took a month or two now land "in a matter of days, sometimes even hours."

Scott was skeptical before trying Sintra AI. "I was suspect that it would actually build high-quality websites," he says. The websites LeadWorks builds with Commet are "vastly superior to those we built prior to using Sintra AI". The comparison is Scott's own judgment, with no metric behind it.

Scott estimates Sintra AI saves him 15 to 20 hours every week. Those hours come from website development, copywriting, and business development.

What changed structurally at LeadWorks with Sintra AI

The Brand Positioning Strategy is now part of every LeadWorks pitch. Since adding it, LeadWorks "closed more new business than ever before," Scott says. But giving away $5,000 of strategy work to every prospect costs real hours. The offer depends on producing each document repeatedly at quality. "Without Buddy, we wouldn't be able to scale this sales strategy," Scott says.

Scott puts the shift this way: "Less time staring at a blank page and more time reviewing, refining, and making strategic decisions."

"Sintra AI shifts work from 'create from scratch' to 'edit and approve.'"
Scott Regan, Managing Partner, LeadWorks

Scott's advice to other agency owners is to give context rather than instructions. "The more specific you are, the more it feels like a real specialist," he says.

👉 Build your own specialist bench

Penn, Commet, and Buddy cover copy, websites and business development for small agencies. Every plan includes a 14-day money-back guarantee.

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Frequently asked questions about scaling an agency with Sintra AI

Can Sintra AI build client websites an agency can sell?

LeadWorks builds client websites with Commet, the Sintra AI Employee for website design, writing and development. Scott Regan was skeptical about the quality at first. He now rates those sites as vastly superior to earlier LeadWorks builds. Build time fell from a month or two to days, sometimes hours.

How much time does Sintra AI save a small marketing agency each week?

Scott Regan of LeadWorks estimates Sintra AI saves him 15 to 20 hours a week. The estimate covers website development, copywriting and business development. Scott has no tracked time data behind the figure.

How do agencies keep brand voice consistent when AI writes client copy?

LeadWorks holds brand voice by passing audience, offer, tone, CTA and compliance considerations into every brief. Penn then produces direct, warm, humorous and concise variants of the same message. The core message and the CTA stay fixed across all four. Scott Regan names that tone control as his biggest surprise using Sintra AI.

How do agencies use Sintra AI to deliver a high value strategy document for free?

LeadWorks gives every prospect a Brand Positioning Strategy normally priced at $5,000. Buddy, the Sintra AI Employee for business development, helps build each one. The document is the lead magnet at the front of the LeadWorks sales process. Scott Regan says LeadWorks cannot scale the offer without Buddy.

Which Sintra AI Employees does a digital marketing agency use most?

Scott Regan of LeadWorks uses Penn, Commet and Buddy most. Penn writes prospect follow-up emails and outreach messaging. Commet handles website design, writing and development. Buddy covers business development, marketing campaigns and the Brand Positioning Strategies.

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