How do you create a sales script with AI?

You create a sales script with AI by opening Milli, our AI sales strategist at Sintra, and describing your offer, your target prospect, and the goal of the call or conversation. Milli drafts a structured, effective sales script with a strong opener, a clear value statement, objection responses, and a close, ready for you to review and use.

Time to task completion: around 5 minutes per script.

What Milli can draft: Cold call scripts · Sales pitch scripts · Objection handling lines · Discovery call scripts · Follow-up call scripts · Closing scripts

Pricing: Milli is included with Sintra X at $15.60/mo billed yearly, with a 14-day money-back guarantee.

Write your first sales script →

Setting up Milli to create sales scripts

We built Milli so you can ask it how to create a sales script and get one back in your own offer and tone rather than a generic template. That only works once Milli knows your business, though, so a few minutes of setup come first.

1. Sign up and open Milli. Create your account at sintra.ai, select Milli from the Helpers list, and you land in a chat interface ready to start drafting sales scripts.
2. Set up Brain AI. Upload your product or service description, pricing, target customer profile, the objections you hear regularly, and any past scripts that have worked well to  Brain AI. Milli pulls from this every time, which is how we keep your scripts reflecting your actual offer and tone rather than a generic template.
3. Brief Milli on the prospect and the goal. Have the prospect's industry, role, and main pain point ready, along with your proposed solution and the call objective, before you start. The more specific the brief, the less revision the first draft needs.
4. Review and use from your own platform. Milli drafts the sales script for you. Copy it into your CRM, call tool, or document, make any final adjustments, and use it yourself.

Start your 14-day free trial →

How to create a sales script with Milli, step by step

These steps follow the workflow we use ourselves, from briefing Milli to having a finished sales script ready to use. Each one shows what you give Milli and what you get back.

Step 1: How do you brief Milli on the sales script?

Start by telling Milli who you are calling, what problem you solve, what you are offering, and what you want the call to achieve. A complete brief produces a first draft that needs minimal editing.

Prompt: Write a cold call script for reaching out to HR managers at mid-sized tech companies. We offer an employee onboarding software that cuts new hire ramp time by 30%. The goal of the call is to book a 20-minute product demo. Tone should be confident but conversational.

Output: A complete cold call script with an opener, a one-sentence value statement, two qualifying questions, a response to the most common objection, and a close that asks for the meeting, ready to use on the next call.

Step 2: How does Milli write a strong script opener?

The opener is where most calls are won or lost. Give Milli the context and it writes an opener that earns the next 30 seconds without sounding scripted.

Prompt: Write three alternative openers for a cold call to a CFO at a logistics company. We are selling a freight cost optimisation platform. Each opener should be under 20 words, reference a specific pain point, and avoid starting with 'Hi, my name is'.

Output: Three short, direct openers, each leading with a relevant problem rather than a product pitch, ready to test across different prospect types.

Step 3: How does Milli write the value statement section of a sales script?

Tell Milli your offer and the outcome it delivers, and it writes a value statement built around the result for the prospect rather than the features of the product.

Prompt: Write the value statement section for a sales script selling a project management tool to agency owners. Focus on the outcome (fewer missed deadlines, less time in status meetings) rather than the features. Keep it to two sentences.

Output: A tight, outcome-led value statement that positions the product around what the prospect gets rather than what the product does, ready to slot into any script structure.

Step 4: How does Milli build the objection handling section?

Give Milli the three to five objections your team hears most often, and it writes a confident, natural response to each, specific enough to sound prepared and flexible enough to adapt live.

Prompt: Write objection handling responses for a sales script for a B2B SaaS tool at €299/month. The most common objections are: 'We already use something for that', 'It's not in the budget right now', and 'Send me some information and I'll have a look'. Each response should be two to three sentences and end with a question that keeps the conversation going.

Output: Three objection responses, each acknowledging the pushback, reframing it, and closing with a question that moves the call forward rather than ending it.

Step 5: How do you write a sales script example for a specific industry?

Give Milli the industry context and it adapts the language, pain points, and framing to match what decision-makers in that space respond to.

Prompt: Write a sales script example for a recruitment agency selling retained search services to scale-up founders. The prospect's main pain point is hiring senior roles that keep falling through at offer stage. Include a discovery question, a value statement, and a close.

Output: An industry-specific selling script with terminology and pain points that match the prospect's world, ready to use as a template or adapt for individual calls.

Step 6: How do you write a follow-up call script after no response?

Give Milli the context and the timing, and it writes a follow-up script that re-opens the conversation without repeating the original pitch word for word.

Prompt: Write a follow-up call script for a prospect I spoke to two weeks ago about our payroll automation software. They asked me to call back this month. They were interested but said the timing wasn't right. Keep it brief, reference our last conversation, and end with a soft close for a 15-minute call.

Output: A short follow-up script that references the previous conversation, re-establishes relevance, and closes with a low-friction next step, ready to use on the next attempt.

Writing sales scripts manually vs. with Milli

Tips for writing better sales scripts with AI

These are the habits we lean on to get a script that works on the call, not just on the page.

Brief Milli on the prospect, not just the product. The most effective sales scripts are written for a specific person with a specific problem, so tell Milli the prospect's role, their most likely pain point, and the objection they are most likely to raise. A script for a CFO reads very differently from one for a Head of Sales.

Set up Brain AI with your objections and past scripts. Upload the objections your team hears most often, the value statements that have landed best, and any scripts that have converted well. Milli takes that as the baseline for every new script, which means less time starting from scratch and more time refining.

Write multiple openers and test them. Ask Milli for three to five alternative openers for the same script and test them across different prospect types. A one-line change at the start of a call can make a real difference to how far the conversation goes.

Build the objection responses before the call, not during it. Give Milli your top objections in the same session as the main script. A written response ready in advance means your team handles pushback consistently, rather than differently depending on who picks up the phone.

Draft the follow-up script in the same session. Most deals that stall do so after the first call, when nobody follows up with a clear next step. Ask Milli to write the follow-up call script while the context is still in the chat.

Sales script writing checklist

Each section below stands on its own, so you can run the stage you are on with or without Milli, from briefing the script through to reviewing what worked after the call.

Write your first sales script in under 10 minutes

We built Milli for exactly this: structured, ready-to-use sales scripts from a plain-language brief, covering openers, value statements, objection handling, and follow-up scripts in one session. Brief it, review the draft, copy it into your call tool, and use it.

Start your 14-day free trial →

14-day money-back guarantee · Cancel anytime, no questions asked

The complete sales script checklist

If a stage keeps stalling, hand it to Milli in one prompt, whether that's sharpening the opener or writing the objection responses out in full.