‘Sintra Has Become Like A Business Partner’: How Anil Puri Optimized Client Communication, Saved 5+ Hours Weekly, And Scaled Growth With Sintra AI

Meet Anil Puri, a seasoned accountant with 15 years of experience in accounting and corporate management across Australia and the UK. In 2005, Anil set out to make a bigger impact—applying his expertise to support small and medium-sized business owners, especially home-based entrepreneurs. 

He founded an advisory firm, The Profit Coach, and a specialist division called Family Business Success to help entrepreneurs achieve their personal and business goals. With Anil’s guidance, several business owners succeeded in developing practical management skills and scaling their ventures into valuable companies.

However, maintaining consistent client engagement, scaling personalized coaching services, and delivering measurable results across diverse businesses isn’t easy. That’s why Anil turned to expert AI helpers from Sintra AI.

With Sintra’s intelligent solutions, Anil has witnessed a remarkable boost in overall business productivity. He is:

• Saving 5 to 10 hours weekly to focus on direct client interaction and management
• Maintaining consistent communication across all channels
• Boosting client engagement on social media
• Generating fresh ideas to fuel business growth

Business Overview

Anil Puri’s primary business is The Profit Coach, one of Australia’s leading coaching and advisory groups. The Profit Coach is dedicated to helping clients scale their businesses through strategic planning, practical tools, and proven methodologies. 

With 20 years of industry experience, Anil Puri empowers entrepreneurs to achieve their business goals and prepare for exit. One of his prominent propositions is a comprehensive Business Success Model that addresses nine key elements essential for long-term business success. So, whether a business is looking for strategies to scale or exit, Anil has a solution tailored for everyone.

Some core services offered by Anil include:

• Strategic review of business resources
• Actionable business plan based on the review
• Team building workshops and skill training
• 1-on-1 coaching to ensure the business plan is implemented quickly and effectively
• Group coaching programs for teams
• Succession and exit planning for a profitable exit
• A thriving community of business owners for inspiration and guidance

The Challenge: Inconsistent Execution Of Marketing And Client Engagement Strategies

As a business owner juggling multiple responsibilities, Anil struggled with manual management systems and client communication. Most of his time was spent creating social media content and email marketing campaigns, leaving little room for direct client engagement. Whatever time remained had to be dedicated to repetitive administrative tasks that could easily be automated.

What Anil needed the most was an intelligent system that could manage client communications, including responding to client requests for assistance on a range of business-related challenges. He also wanted to streamline administrative tasks efficiently so he could focus on core areas.

Since the success of his business depended on engaging potential and existing clients on multiple platforms, he needed to scale his email newsletters and social media presence without compromising consistency.

Finally, one of Anil’s biggest challenges was developing new ideas and strategies to grow the business. According to Anil, “Being the owner of the business can also be a lonely place, with limited people to share ideas with.” He needed a business partner who truly understood his services, clients, and long-term goals.

The Solution: Sintra AI Helped Improve Client Communication Response Times And Social Media Engagement

What Makes Sintra AI A Reliable Business Partner?

Sintra is an AI-powered tool that leverages the power of artificial intelligence to transform how you carry out regular business tasks. Its AI employees are like human assistants, except they are experts at analyzing data, automating workflows, and improving customer service without needing any breaks.

With Sintra, you get over twelve team members designed to reduce manual errors and optimize the efficiency of your business operations. When these AI employees are at work, you can stop worrying about routine tasks, allowing you more freedom to innovate and focus on what truly matters.

One standout feature of Sintra is its AI Brain, which takes the time to understand your business and provide relevant solutions. By continuously interacting with Sintra’s AI employees, you can train the Brain, fine-tuning it to your business needs.

Improved Client Communication

One of Anil’s major challenges was responding to clients’ queries and offering them quick assistance. While this interaction took considerable time, his response was still slow. That’s where Sintra’s Vizzy came to his rescue.

Vizzy provided virtual assistance to Anil’s clients and responded to queries promptly. Her organizational abilities and 24/7 availability helped improve client communication considerably. 

Consistent Email Marketing 

Reaching out to prospects through email is an integral part of Anil’s marketing strategy. However, creating customized content that adds real value for audiences was a demanding task, especially when he was already managing different business roles.

Sintra’s AI employee, Emmy, made this task easier by crafting compelling emails that drive results. Since Emmy is trained on thousands of the best email campaigns, she knows how to deliver relevant content that meets a business’s strategic goals.

Effective Social Media Management

Creating and maintaining a social media presence across LinkedIn and Facebook is essential for Anil’s business. However, he was struggling with creating relevant and consistent content. That’s when Sintra’s Penn, Seomi, and Soshi stepped in.

With Sintra’s expert content creator and social media manager, Anil managed to take his social media presence one level up. From marketing campaigns and strategizing posts to writing compelling content and managing social channels, Sintra took charge of everything and made it better.

Administration Task Automation

Anil felt tied down by repetitive administrative tasks and was looking for a way to automate his operations efficiently. Sintra offered him the solution he needed in the form of an AI assistant who specializes in automation. With fewer administrative tasks to execute, Anil can now dedicate his time to his business’s core operations.

Generated New Business Ideas And Strategies

Businesses must constantly evolve to maintain their competitive edge. But that’s only possible with a steady flow of new ideas and strategies. Anil, however, struggled to find the inspiration to drive growth. That changed with Sintra’s AI helper, Buddy, who delivers valuable business insights and helps Anil craft new business development strategies.

The Result: A Strategic Content Partner For Business Growth

1. Saves 5-10 Hours A Week

After integrating Sintra AI helpers into The Profit Coach, Anil saves 5-10 hours every week. By delegating his business's most time-consuming tasks to AI employees, Anil now has the freedom to work on personal and professional areas that require more attention.

Anil says, “Sintra has definitely freed up time to focus on marketing and client engagement, plus created more consistent marketing messaging.”

2. Consistent And Effective Communication Across Channels

Anil is amazed by Sintra’s ability to maintain consistency across all business communication channels while adhering to his core methodology. 

According to Anil, “The system’s growing understanding of our Business Success Model has made it increasingly valuable over time.“ Since Sintra’s AI Brain feature is constantly learning and improving, the AI employees ensure relevant and consistent messaging in client communication.

3. More Time To Focus On Core Business Strategies

As Sintra has automated administrative tasks, Anil can now dedicate more time to key growth strategies and direct client interaction. Instead of delaying tasks, he addresses them immediately—a small yet powerful initiative for long-term success.

Anil says, “Having Sintra to call on to get things started makes it much easier to start a project or task instead of pushing it to one side or putting it in the too-hard basket. This has meant getting to tasks sooner and getting them out of the way instead of procrastinating.”

4. Fresh Ideas To Fuel Business Growth

Sintra employees quickly understood Anil’s Business Success Model and coaching methodology. That knowledge, combined with an in-depth business analysis, empowers Sintra to propose new and creative ideas for sustainable growth. Thanks to Sintra AI, Anil has a clear plan about where he wants to go and a roadmap for getting there.

Anil’s Future Plans With Sintra AI

Anil is off to a great start with Sintra AI, experiencing remarkable improvements in business operations and client communication. But this is just the beginning. He plans to scale his coaching program with Sintra while maintaining direct client interactions and service quality. 

Anil shares, “I know that I have only scratched the surface of what my AI employees can help me with, but there are more integrations on the way, which will create even more functionality.”

As these integrations roll out, Anil is excited to unlock Sintra AI’s full potential and make his business more efficient and streamlined.

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