AI strategist for social media ads
Our AI strategist plans your social media ads at the quarterly portfolio level, not the single-campaign level.
Marketing Plan
Trusted by leading teams worldwide
The decisions a single-campaign view can't answer.
Single campaigns have their own metrics: CPA, ROAS, click-through, conversion rate. None of those tell you whether the platform mix is right at the portfolio level. They don't tell you whether Meta's diminishing returns curve is steeper than TikTok's at your current spend. They don't tell you whether the LinkedIn underperformance is structural or stage-of-funnel. They don't tell you whether the attribution model you're using is over-weighting the last click. Our AI builds the strategy view: which platforms get what share of budget for the next quarter, why, and what the attribution model has to look like for the comparison to be honest.
Building the strategy in four moves
Soshie can summarize all the information you provide to it.
From scheduling your week to writing content and responding to messages, Sintra’s AI Agents
Key Generation Features of Soshie
eCommerce Manager
Drives online sales growth through strategy, data, and innovation.
Business
Strategist
Shapes company direction through analysis, planning, and vision.
Customer
Support
Ensures client satisfaction by resolving issues quickly.
Data
Analyst
Transforms raw information into insights guiding business decisions.
Portfolio strategy, not campaign tactics.
Most paid social tools operate at the single-campaign level: write better copy, target better audiences, optimize bids. Our AI operates a layer up. It reads your portfolio of campaigns and proposes the strategic allocation across platforms, channels, and funnel stages for the next quarter. The output isn't a campaign; it's a memo a CMO would present to the board.
Where the AI strategist for social media ads gets used
CMOs preparing quarterly plans for the board
CMOs and VPs of marketing presenting the next quarter's paid budget allocation. Our AI produces the platform-mix recommendation with the math behind it, formatted for the board deck.
Growth leads reallocating budget mid-quarter
Growth leaders watching CAC creep up on one platform while another shows emerging signal. Our AI runs the reallocation analysis weekly instead of quarterly so the budget moves before the underperforming spend stacks up.
Agency strategists building paid social retainers
Agency leads structuring the strategic layer of a new retainer. Our AI generates the quarterly platform mix with the attribution model that justifies the spend to the client.
Power-Ups
available for Soshie
Helpers of the month, every month.
With over 40,000 entrepreneurs from more than 100 countries, Sintra is the world’s leading provider of business automation tools and AI-powered solutions, including AI for marketing, AI for customer support, and more. Sintra supports businesses at every stage of their AI implementation journey, from initial pilot phases to scaling and optimizing AI initiatives.
I can’t recommend SintraAI enough. It’s like having a personal business coach 24/7, mapping out steps to grow my company and clarifying my priorities. I feel a renewed sense of focus and control every day.
December 29, 2024 • Socrate Concepcion • US
Each AI bot tackles my to-do list, from scheduling tasks to crawling my website for SEO tips. I love how it set up calendar reminders for all my commitments. Sintra.ai is well worth every penny, especially for a busy single-person business.
December 14, 2024 • Jennifer Glenn • US
As an entrepreneur launching a new venture, Sintra.ai has made a real difference. The AI assistants are like personal staff I can rely on. And whenever I needed support, the team was on point. A must-try for any budding business!
December 21, 2024 • Custódio Barreiros • HU
I once had a large team, and although I loved my helpers, they needed constant motivation. With Sintra, there’s no drama, just new ideas that I can simply accept or reject. It’s a huge relief—100% recommended.
December 26, 2024 • Holly Wehde • US
Hiring Sintra was a great decision for my struggling boutique. They handle social media posts, guide my ads, and even offered a solution for double social media pages. Now I can focus on my inventory and customers.
December 17, 2024 • Michele Davis • US
Signed up for Sintra X—it felt overwhelming at first, but once it understood how I think, it turned into a creative powerhouse. Support is top-notch, and the daily integrations impress me.
Dec 10, 2024 • Sami Liftoff • US
I’m not usually one to give top marks, but once I got comfortable with Sintra’s 12 helpers, I was blown away by their efficiency. They churn out so many analytical ideas I have to pause and digest them. It’s sometimes overwhelming, but in a good way.
December 29, 2024 • lars • DK
Sintra integrates with all my favorite tools and these little helpers automate my tasks in a huge way. They actually learn my company’s style day by day. It’s a massive step up from generic AI chats.
December 30, 2024 • Michelangelo • IT
My life is simpler with Sintra. It handles content creation, next steps, brainstorming, and copy. I highly recommend it if you want to free up mental space for what truly matters in your business.
December 28, 2024 • Lionel D'Alvia • US
My “team” in Sintra knocks out tasks like magic, offering fresh ideas for efficiency and better customer outreach. It’s a relief knowing I have AI assistants ready to go around the clock.
December 31, 2024 • Kat Angelica • US
I’ve only been using Sintra for a couple of weeks, but the experience has been great—especially with the social media bot reaching out to me with new ideas. The pull model feels super proactive and makes me more confident in my daily tasks.
December 30, 2024 • Bayan Qandil • US
I challenge anyone to compare other platforms to Sintra.ai and their staff—you won’t find a better customer experience. Everyone is professional, responsive, and genuinely cares about helping. Truly top-notch!
December 28, 2024 • Timothy Montjoy • US
This platform helps me like a full-time employee would. As a startup, I can’t afford extra staff, so Sintra stepped in to handle complex tasks and free me up for big-picture thinking.
December 28, 2024 • Jules Kincaid • US
I’m juggling multiple hats in my business, and these 12 AI “helpers” lighten the load. They even crack jokes and celebrate milestones with me! I saved thousands in consultant fees by letting Sintra handle SEO and content tasks.
December 30, 2024 • Michelle Smith • US
This platform helps me like a full-time employee would. As a startup, I can’t afford extra staff, so Sintra stepped in to handle complex tasks and free me up for big-picture thinking.
December 24, 2024 • Domanic R.H • US
So that's Soshie.
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Strategy questions from growth leads and CMOs
Strategic decisions that don't have right answers, only better-fit answers.
Does our AI propose platform expansion or consolidation?
Both, depending on the data. If a platform is consistently underperforming, the strategy recommends consolidating budget away from it. If a new platform is showing emerging signal (a TikTok test campaign with strong organic-to-paid spillover), the strategy recommends expansion with a defined budget and time horizon.
How is this different from the ad creator tool?
Different time horizon. Ad creator builds one campaign. This builds the quarterly strategy that informs which campaigns to build. The strategy comes first; the campaigns execute against it.
Does the strategy account for organic and paid working together?
Yes. The strategy explicitly maps where organic content warms audiences for paid retargeting, where paid drives the organic content's reach, and where the two compound. A pure-paid view misses 30 to 50 percent of the actual value paid creates.
Can our AI run the strategy continuously, not just quarterly?
Yes. Connect your accounts and our AI re-runs the strategy view weekly, flagging when the platform mix or attribution model is producing decisions that look off. Most teams revisit strategy monthly; data moves faster than that.
Will the strategy include brand vs performance budget split?
Yes. The strategy treats brand spend and performance spend as separate budgets with separate attribution windows. Mixing them produces the most common reporting error in paid social, where performance spend gets credit for brand work and vice versa.
Can I share the strategy with stakeholders directly?
Yes. The output exports as a memo-ready document with the recommendation, the reasoning, the risk flags, and the proposed measurement framework. Most teams paste it directly into the board deck.
